Altiora was created to raise the standard. Tyler Benbow founded the company to challenge the noise of generic coaching with a system grounded in structure, intention, and long-term discipline. What began as a frustration with short-term thinking became a mission: to help high-performers operate with clarity, recover with purpose, and pursue growth that’s sustainable — not situational. The brand reflects his belief that true performance isn’t found — it’s built, deliberately and daily.